Raz Tirboaca
Hello!

I’m Raz – multidisciplinary designer getting things done in sunny Barcelona.

Since 2004, I’ve worked in both startups and large product-led companies. I listen to customers, refine strategies, design experiences, craft systems, and mentor folks.

B2B SaaS platform

2022

Led the end-to-end user experience with a focus on designing new features to increase penetration rate and reduce churn.

Fintech platform

wefox Design System

2020–2022

Managed design operations and built the wefox Design System for web, iOS, and Android, currently used across five products.

Wefox Design System screenshot

Low-Code API platform

2019–2020

Designed from scratch the developer ecosystem: a platform for insurers to translate their products into APIs and a workspace for developers to consume them.

Koble website

CITY iLOVE mobile app

2018–2019

Conducted research and designed Romania‘s largest shopping mall app that transforms a regular shopping session into a smart digital experience.

City iLove mobile app

B2C global ecommerce

2018

Increased the conversion rate by 54% in less than nine months by introducing a new visual language and A/B testing lots of incremental improvements.

Floraqueen website

Media & Advertising

2013–2017

Designed and developed 30+ websites while working in media and advertising, collaborating with brands such as BMW, Citroen, Peugeot, and many more.

Floraqueen website

Love sharing what I’m learning! I write a weekly newsletter 👀 keeping makers in the loop.

Born and raised in Bucharest, I moved to Barcelona shortly after my son started school, and we absolutely love it here! When I’m not working—I’m hiking, weight training, skateboarding, and making music.

Thanks for stopping by,
Raz