Raz Tirboaca is a Barcelona–based designer moving things forward.

Since 2004, I’ve worked in both startups and large product-led companies. I listen to customers, refine strategies, design experiences, craft systems, and mentor folks.

Check out ”The Product Engagement Blueprint”—my latest course on how to drive product engagement and create compelling user experiences.

B2B SaaS platform


Led the end-to-end user experience with a focus on designing new features to increase penetration rate and reduce churn.

Fintech platform

wefox Design System


Managed design operations and built the wefox Design System for web, iOS, and Android, currently used across five products.

Wefox Design System screenshot

Low-Code API platform


Designed from scratch the developer ecosystem: a platform for insurers to translate their products into APIs and a workspace for developers to consume them.

Koble website

CITY iLOVE mobile app


Conducted research and designed Romania‘s largest shopping mall app that transforms a regular shopping session into a smart digital experience.

City iLove mobile app

B2C global ecommerce


Increased the conversion rate by 54% in less than nine months by introducing a new visual language and A/B testing lots of incremental improvements.

Floraqueen website

Media & Advertising


Designed and developed 30+ websites while working in media and advertising, collaborating with brands such as BMW, Citroen, Peugeot, and many more.

Floraqueen website

Love sharing what I’m learning! I write a weekly newsletter keeping makers in the loop.

Born and raised in Bucharest, I moved to Barcelona shortly after my son started school, and we absolutely love it here! When I’m not working—I’m hiking, weight training, skateboarding, and making music.

Thanks for stopping by,