B2B SaaS platform
2022
Led the end-to-end user experience with a focus on designing new features to increase penetration rate and reduce churn.
I’m Raz – multidisciplinary designer getting things done in sunny Barcelona.
Since 2004, I’ve worked in both startups and large product-led companies. I listen to customers, refine strategies, design experiences, craft systems, and mentor folks.
wefox Design System
2020–2022
Managed design operations and built the wefox Design System for web, iOS, and Android, currently used across five products.
Low-Code API platform
2019–2020
Designed from scratch the developer ecosystem: a platform for insurers to translate their products into APIs and a workspace for developers to consume them.
CITY iLOVE mobile app
2018–2019
Conducted research and designed Romania‘s largest shopping mall app that transforms a regular shopping session into a smart digital experience.
B2C global ecommerce
2018
Increased the conversion rate by 54% in less than nine months by introducing a new visual language and A/B testing lots of incremental improvements.
Media & Advertising
2013–2017
Designed and developed 30+ websites while working in media and advertising, collaborating with brands such as BMW, Citroen, Peugeot, and many more.
Love sharing what I’m learning! I write a weekly newsletter 👀 keeping makers in the loop.
Born and raised in Bucharest, I moved to Barcelona shortly after my son started school, and we absolutely love it here! When I’m not working—I’m hiking, weight training, skateboarding, and making music.
Thanks for stopping by,
Raz