B2B SaaS platform
2022
Led the end-to-end user experience with a focus on designing new features to increase penetration rate and reduce churn.
Razvan Tirboaca Product & Design Barcelona, ES
I'm a hands-on product and design leader with a background in startups and product-led growth organizations. My approach is rooted in understanding customers, refining strategies, designing experiences, building systems, and guiding teams from initial concept to successful launch.
I have deep experience in the insurtech, SaaS, and ecommerce sectors. Currently, I oversee product experience and development at 24Broker, with a focus on broadening the reach of Embedded Insurance throughout Central and Eastern Europe.
Previously, I served as the Head of Design at wefox. We enhanced the customer experience by introducing user-centered sales journeys, automating data-input gathering, and integrating AI processes. Additionally, we established industry best practices through the standardization of data models and APIs, positioning us as leading innovators in the insurtech sector.
Born in Romania, Spain has been my home for the past 8 years where I enjoy hiking, weight training, skateboarding, and playing music.
Experience
wefox Design System
2020–2022
Managed design operations and built the wefox Design System for web, iOS, and Android, currently used across five products.
wefox API platform
2019–2020
Designed from scratch the developer ecosystem: a platform for insurers to translate their products into APIs and a workspace for developers to consume them.
CITY iLOVE mobile app
2018–2019
Conducted research and designed Romania‘s largest shopping mall app that transforms a regular shopping session into a smart digital experience.
B2C global ecommerce
2018
Increased the conversion rate by 54% in less than nine months by introducing a new visual language and A/B testing lots of incremental improvements.
Media & Advertising
2013–2017
Designed and developed 30+ websites while working in media and advertising, collaborating with brands such as BMW, Citroen, Peugeot, and many more.
I author a weekly newsletter and have created the course, “The Product Engagement Blueprint”, which guides product managers and designers on enhancing engagement and creating compelling user experiences.
Thanks for stopping by!
Raz